Definition
A ghosted lead is a prospective client who responded to an initial inquiry or showed interest in a service but subsequently stopped responding to follow-up communications.
What is Ghosted Lead?
A ghosted lead is a prospective client who responded to an initial inquiry or showed interest in a service but subsequently stopped responding to follow-up communications.
How is Ghosted Lead used?
Service businesses use automated follow-up sequences specifically designed for ghosted leads — sending friendly, spaced messages over 5-7 days to re-engage prospects who went quiet.
How does it differ?
Most businesses send one or two follow-ups and give up on ghosted leads. Research shows 15-25% of ghosted leads will convert with a structured 5-7 step follow-up sequence.
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